Product Development Exercise

This was an exciting exercise we were given to get us thinking and keep us on our toes.

In the beginning we had 10 minutes to do some brain mapping and get a feel for what direction we wanted to go. Our product was an organic energy drink targeted to 20 year olds.

Healthy, Energy, and College were terms that came to me immediately and so I branched off of those heavily. I'm a big color person as well and just felt that a bright neon or two would make the product feel energized and modern.

Then were given 50 min to try and sketch out 100 packaging ideas. I definitely didn't get to 100, but I did narrow down some bottle designs and come up with a couple product names and slogans. 

The final piece of this exercise was to narrow down all the sketches to three in 30 min. 

The first one was relatively simple. I like the size and shape of Red Bull cans which people would associate the same size and shape of these to other energy drinks. Then I envisioned this staying a shiny aluminum with a couple bright splashes of neon. The brand name/slogan is "This is a 1 Step Process". I could see people calling it 1 Step. I chose that name because the drink will instantly prepare you for what you need to do. There is no other process to becoming productive. 

I then took a different bottling approach by thinking about how this would not only be an organic drink, but healthy to the environment as well. I did some research, and there are organic energy powder mixes. Instead of tons of mass produced cans or bottles, this would be sold initially as a plastic water bottle with a box of powder drink mix and then after the initial sale, consumers would only need to buy powder boxes. 

This one is very specific towards college- aged students in that it would be known for its slogans. They are talking directly to the consumer in order to be more personable. The bottle has a direct statement while the packets each have individual questions bringing about how they could possibly need the drink. 

I've titled this drink as Mr. Fix It because he comes to your aide when you need him most. His individual slogan is, "I've got you covered." He is reassuring consumers that even if they are heading to a party and then planning to do homework, he will be there for them when they're up late working. 

I kept with Mr. Fix It and his slogans but transformed the bottle into the extremely healthy and reusable metal bottles that are becoming popular. "Here to give you a hand" could possibly turn into the main slogan if need be.